• Develop and execute copy across campaigns, websites, landing pages, email, social media, paid media, video, and sales enablement materials. • Lead messaging strategy for major campaigns and product initiatives, translating marketing and product inputs into strong concepts and copy. • Research target audiences, personas, industries, and trends to ensure messaging relevance and impact. • Collaborate closely with designers, video teams, marketers, and stakeholders to deliver cohesive creative from brief through final delivery. • Edit and refine copy produced by other writers to ensure clarity, consistency, accuracy, and brand alignment. • Monitor copy performance and KPIs, recommending optimizations and testing new approaches. • Ensure all copy aligns with brand guidelines, content standards, legal requirements, and business objectives.