• Develop and execute partner strategies aligned to TTEC Digital’s growth priorities, balancing long-term vision with near-term execution. • Collaborate with Sales and Practice Leaders to co-develop GTM motions, account-based engagement plans, and solution roadmaps. • Own the tactical execution of partner GTM initiatives — including building joint account plans, tracking partner pipeline, coordinating events/workshops, and ensuring follow-through on partner commitments. • Define clear measures of success for each partner engagement and joint customer initiative, utilizing data to analyze performance, predict outcomes, and evolve the partnership. • Establish and align on shared priorities with partners, including joint initiatives, co-investment, and strategies for unified migrations and CX modernization. • Drive the lifecycle of joint offerings with partners: business case, planning and governance, solution differentiation, business value articulation, and business modeling. • Identify new areas of growth and influence within partnerships, from emerging technologies (AI/GenAI, data/analytics) to new industry plays. • Deliver on pipeline and/or revenue outcomes tied to partner-driven initiatives. • Maintain partner health through tiering, certifications, scorecards, and executive alignment, ensuring compliance and visibility across the ecosystem.