• Define and lead the PR and influencer communications strategy across Fanatics Markets, aligning messaging with FBG’s broader brand, growth, and regulatory objectives. • Serve as a communications advisor to cross-functional leaders, providing counsel on narrative development and external visibility. • Build and maintain relationships with top-tier media across crypto, prediction markets, sports, gaming, and lifestyle/entertainment. • Identify and secure high-impact media and influencer opportunities that advance the company narrative and business priorities. • Ensure messaging consistency across external PR, influencer activations, and internal communications. • Oversee crisis and issues management, including drafting statements, preparing executives, and coordinating responses. • Partner closely with Marketing, Legal, and other key functions to align communication efforts with business objectives. • Define KPIs and reporting frameworks to measure the effectiveness of PR and influencer strategies across markets. • Monitor and interpret cultural, sports, entertainment, music, and internet trends to proactively identify moments where Fanatics Markets can authentically show up in earned media and creator conversations. • Operate at the intersection of PR and influencer strategy, recognizing when a moment calls for traditional media, talent partnerships, or a blended approach. • Act quickly on real-time opportunities, from breaking sports moments to internet discourse, while exercising strong judgment in a regulated environment. • Build foundational communications infrastructure from the ground up, including messaging, media strategy, and creator frameworks, with a startup mindset.