• Lead B2B product marketing efforts, including value propositions, positioning, messaging, and go-to-market planning. • Develop and execute integrated B2B marketing campaigns that align brand strategy, partner needs, and acquisition goals for senior living community, healthcare organization, and home care agency partners. • Serve as the primary advocate for B2B our partners network, translating customer insights into actionable messaging, marketing strategies, and product recommendations. • Ensure B2B messaging and campaigns are cohesive with the overall brand strategy and narrative. • Work cross-functionally with Product, Technology, Sales, and partner-facing teams to ensure offerings, messaging, and enablement align to partner needs and that B2B partner needs are brought into the product roadmap. • Oversee the development of key B2B brand assets, including conference materials, sales enablement, thought leadership, social assets, written communications, and creative copy. • Partner with Customer Research team to identify additional insights needed on B2B partners, develop research plan, conduct research, and develop insights. • Own and evolve B2B brand KPIs, contributing to the broader, firm-wide narrative of performance and growth in partnership with analytics and measurement teams.