Protective Life

We are on a mission to help more people achieve the sense of protection and security they deserve.

Director, Web Strategy – Optimization

DirectorDirectorFull TimeRemoteTeam 1,001-5,000Since 1908H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

51 days ago

Salary

$95K - $130K / year

Bachelor Degree10 yrs expEnglish

Job Description

• Define and implement web optimization strategies that align with organizational objectives and enhance customer experience. • Serve as a thought leader on digital best practices, emerging technologies, and optimization methodologies. • Lead and mentor digital team members, fostering a culture of innovation, continual improvement and accountability. • Leverage platforms like Google Analytics, FullStory, PowerBI, and other tools to identify friction points and opportunities. • Establish KPIs and dashboards to monitor engagement, conversion, and overall digital performance. • Translate insights into actionable recommendations that improve user experience and business results. • Manage onsite search improvements and content gap analysis to meet evolving user needs. • Champion A/B testing, personalization, and SEO strategies to maximize visibility and engagement. • Partner with Marketing and IT teams to ensure seamless execution of optimization initiatives. • Influence cross-functional stakeholders to prioritize digital optimization, make data-driven decisions on customer experience, and adopt best practices across platforms.

Job Requirements

  • 10+ years of experience leading strategic digital initiatives, user experience, digital analytics and web optimization, including 8+ years in leadership roles.
  • Experience in Agile and Scrum product development methodologies.
  • Proven ability to collaborate and lead cross-functional teams
  • Advanced proficiency in digital analytics, SEO, UX research, and optimization platforms and tools.
  • Strong communication and influencing skills, with experience presenting to senior stakeholders.
  • Preferred: 6+ years in the insurance and/or financial services industries.

Benefits

  • Health, dental and vision insurance
  • Mental health benefits
  • Employee assistance program
  • Paid time off
  • Paid parental leave
  • Short-term disability
  • Cultural observance day
  • Contributions to healthcare accounts
  • Pension plan
  • 401(k) plan with company matching
  • ProHealth Rewards platform for wellbeing

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