• You will own and execute digital-first demand generation programs designed to engage IT professionals and generate measurable pipeline and revenue impact. • Plan and execute integrated demand generation campaigns targeting IT practitioners and decision-makers, including CIOs, VPs of IT, and IT operations leaders • Build programs across both thought leadership and technical content, including practitioner-focused webinars, technical guides, and community-driven content that resonates with IT Ops teams • Drive awareness, engagement, and pipeline through channels including paid media, content promotion, sponsored newsletters, influencers, and webinars • Manage campaign budgets across paid channels and partners, optimizing spend to maximize pipeline and return on investment • Partner with product marketing, content, and brand teams to develop messaging, campaigns, and assets tailored to the IT audience • Collaborate with publishers, communities, and industry partners to amplify campaigns and expand reach within the IT ecosystem • Work closely with the XDR team to ensure strong follow-up on campaign engagement and effective conversion into qualified meetings and pipeline • Identify and test new channels, partners, and campaign formats to uncover scalable opportunities for pipeline growth • Support email marketing, nurture programs, and database activation to move prospects through the funnel • Partner with partner marketing to develop co-marketing campaigns and demand generation programs with strategic IT partners • Measure campaign performance and pipeline contribution, using data and experimentation to continuously improve results