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Role Description

FranDevCo is seeking an Account Director to lead franchise development marketing strategy for a portfolio of high-importance clients. This role carries significant responsibility. You will own the strategic direction, performance, and ongoing optimization of franchise lead generation programs. Success in this role directly affects franchise sales pipelines and long-term client outcomes.

You will serve as the primary strategic partner to franchisor clients while directing execution through internal and partner resources, including TopFire Media. This position requires a seasoned digital marketer who understands franchise development, can translate data into action, and leads with confidence in client-facing environments.

As the department expands, this role may evolve into a leadership opportunity with direct mentorship and team development responsibilities.

Key Responsibilities

• Client Strategy & Relationship Leadership
  • Serve as the primary point of contact for assigned franchise development clients.
  • Lead onboarding, discovery, and strategic planning aligned to franchise growth goals.
  • Act as a trusted advisor to franchisor executives, providing clear direction and recommendations.
  • Navigate complex conversations around performance, expectations, and optimization.
• Campaign Planning & Execution
  • Lead franchise lead generation strategy across paid media, SEO, and conversion optimization in partnership with SME specialists.
  • Set strategic direction and priorities based on performance data and franchise sales objectives.
  • Work with the sales team to evaluate lead quality, funnel performance, and channel effectiveness.
  • Guide optimizations and strategic shifts through collaboration with execution teams.
  • Serve as the internal point of accountability for cross-functional execution, ensuring alignment across media, SEO, creative, and operations.
• Performance Management & Reporting
  • Track, analyze, and interpret campaign data using platforms such as Google Analytics, WhatConverts, CRM systems, and ad manager tools.
  • Provide clear, actionable performance reporting, translating data into strategic insights and recommendations.
  • Identify performance risks early and implement corrective strategies.
  • Communicate results clearly and confidently to client stakeholders.

Qualifications

• 6-8+ years of experience in digital marketing account management
• Direct experience supporting franchise development or multi-location brands.
• Proven success managing lead generation programs tied to sales pipelines.
• Strong working knowledge of:
  • Google Ads
  • Meta Ads
  • SEO Strategy & Execution
  • Conversation Optimization
• Experience working with CRM systems (Hubspot a plus), analytics platforms and call tracking tools.
• Exceptional client-facing communications and presentation skills
• Ability to lead strategy, manage complexity and own outcomes

Benefits

• Competitive salary based on experience
• Full-time, fully remote role (CST business hours)
• Opportunity to contribute to a rapidly growing franchise organization

Why This Role Matters

This role sits at the intersection of marketing execution and franchise sales performance. The right hire will elevate lead quality, improve pipeline health, and strengthen long-term client partnerships. The expectations are high because the impact is meaningful.