This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This leadership role is responsible for owning and scaling a global demand generation engine that drives high-quality pipeline and accelerates business growth. You will craft and execute multi-channel campaigns, optimize performance across the full funnel, and ensure measurable ROI from awareness to SQLs and closed revenue. This position involves cross-functional collaboration with Sales, Product Marketing, Revenue Operations, Customer Success, and Partners to translate value propositions into impactful demand programs. You will lead a growing team, fostering a culture of creativity, accountability, and continuous improvement. The role is data-driven, highly strategic, and ideal for someone who thrives in a fast-paced, dynamic environment where innovation and results go hand in hand.

• Own the end-to-end demand generation strategy, from awareness through MQLs, SQLs, and pipeline contribution.
• Design, execute, and optimize multi-channel programs, including digital campaigns, ABM, outbound, events, and partner-led initiatives.
• Continuously test, iterate, and introduce new ideas to maximize campaign performance and ROI.
• Translate value propositions into persona-based, industry-specific demand motions that resonate with target audiences.
• Establish clear goals, KPIs, and reporting for MQLs, SQLs, pipeline contribution, and conversion metrics.
• Manage the demand tech stack, including marketing automation, CRM integrations, and campaign workflows.
• Collaborate closely with Product Marketing, Sales, Customer Success, and Partner teams to ensure alignment, smooth handoffs, and co-marketing opportunities.
• Lead, mentor, and develop a high-performing demand generation team, establishing priorities, accountability, and a culture of excellence.

Qualifications

• 8–12+ years of experience in demand generation, growth marketing, or marketing operations, with at least 3+ years in a leadership role.
• Proven track record of building and scaling B2B SaaS or technology demand programs.
• Deep understanding of marketing automation platforms, campaign architecture, and funnel analytics.
• Experience supporting sales-led and ABM motions with measurable results.
• Ability to operate in flexible, fast-moving environments and create structure where needed.
• Strong leadership, communication, and cross-functional collaboration skills.
• Experience in retail, grocery, or multi-location industries is a plus but not required.
• Analytical mindset with data-driven decision-making and continuous optimization focus.

Benefits

• Competitive base salary: USD $120,000–$135,000 (CAD equivalent, adjusted by location).
• Remote work flexibility across the United States.
• Performance-based incentives and bonuses.
• Comprehensive health, dental, and vision coverage.
• Retirement savings plans and company matching.
• Professional development and career growth opportunities.
• Inclusive, high-performance culture that values creativity, accountability, and innovation.