• Content Strategy & Storytelling: Define and execute Engine’s organic social strategy in service of brand and business goals. Translate social listening and audience insight into compelling, relevant content. • Hands-On Content Creation: Concept, produce, and edit short-form video and visual content optimized for Instagram, LinkedIn, and X. Own the full lifecycle from idea to publish to optimization. • Channel Ownership & Management: Fully own Engine’s social media handles. This includes maintaining the publishing calendar, managing day-to-day operations, and ensuring the brand's presence is consistent and active. • Active Monitoring & Engagement: Act as the primary voice of Engine by monitoring mentions, tags, and comments. You will handle real-time responses, engage in relevant industry threads, and manage community interactions to build trust and rapport. • Community & Audience Insight: Stay close to social and community conversations (including Reddit and similar forums) to understand what customers care about and how they engage. • Cross-Functional Collaboration: Partner with Product, Growth, Sales & Partnerships, and Communications to align social content with launches, campaigns, and broader narratives. Elevate customer stories and UGC where it adds credibility and impact.