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Role Description

The Business Development Executive is responsible for driving strategic growth of our Institutional Special Needs Plan (I-SNP) through high-value partnerships with skilled nursing facilities (SNFs), long-term care (LTC) operators, assisted living communities, and post-acute providers. This role sits at the intersection of sales, relationship management, healthcare operations, and value-based care performance. The ideal candidate understands that success in an I-SNP is not just enrolling members — it is becoming a preferred clinical and operational partner to facilities by improving outcomes, reducing total cost of care, and aligning incentives. This is not traditional Medicare sales; this is facility-centric, value-based partnership development.

Responsibilities

• Identify, target, and build relationships with SNFs, LTC operators, and assisted living communities in assigned markets
• Position the I-SNP as a clinical and financial partner, not just a payer
• Present the I-SNP value proposition to administrators, DONs, regional operators, and ownership groups
• Develop facility champion relationships that generate consistent referrals
• Build and manage a qualified pipeline of facilities and eligible residents
• Work with facility staff to identify I-SNP eligible residents
• Coordinate with enrollment teams to convert referrals into compliant enrollments
• Track and report on referral sources, conversion rates, and growth metrics
• Educate facility partners on how the I-SNP improves readmissions, medication management, primary care access, care coordination, quality measure, and collaboration with clinical, pharmacy, and care coordination teams to ensure facilities see real value
• Represent the health plan at LTC association meetings, conferences, and industry events
• Serve as the primary point of contact for facility leadership
• Maintain ongoing relationships to ensure retention and satisfaction
• Monitor competitor activity (other I-SNPs, MA plans, ACOs)
• Identify market opportunities for expansion within existing facility networks
• Provide feedback to leadership on market needs and partnership opportunities

Qualifications

• 3+ years in one or more of the following:
• Managed Care Contracting
• Long-term care sales or account management
• Medicare Advantage / SNP sales
• LTC pharmacy, therapy, or post-acute services business development
• SNF/LTC operations leadership
• Experience working directly with SNF/LTC administrators or regional operators
• Understanding of Medicare Advantage and/or I-SNP model preferred
• Proven track record of building referral partnerships
• Relationship building at executive and facility levels
• Healthcare consultative selling
• Presentation and education skills
• Pipeline and territory management
• Strategic thinking and market development
• Ability to collaborate cross-functionally with clinical and operations teams
• Estimated travel approximately 40%

Company Description

Abilis Health Plan, an affiliate of BrightSpring Health Services, is a Medicare Advantage Plan covering all the benefits of Original Medicare (Parts A and B) with prescription drug coverage (Part D). The Abilis Health Plan is a unique plan allowing members to enroll year-round. The plan focuses on members who meet residential requirements in participating nursing facilities. An interdisciplinary team of clinicians and innovative services allow us to meet each member’s clinical needs and provide preventive, coordinated, and quality healthcare. With a dedicated nurse practitioner leading a personalized care plan, we strive to improve the health of the communities in which we serve.