• Own day-to-day execution of student experience automations, ensuring consistent delivery across all active partners and segments. • Oversee planning, design, build, QA, and deployment of complex, data-driven automations across engagement channels. • Ensure automation workflows are reliable, scalable, and aligned to defined contact strategies and student lifecycle stages. • Act as the primary escalation point for execution risks, delivery bottlenecks, and production-impacting issues. • Manage and develop a team of Student Experience Automation Managers, Senior Specialists, and Specialists. • Set clear expectations for quality, throughput, documentation, and collaboration. • Coach team members on technical execution, problem-solving, and adherence to standards. • Support hiring, onboarding, performance management, and development planning for the execution team. • Establish and enforce execution standards, QA practices, and delivery workflows. • Ensure automation work complies with organizational policies related to privacy, accessibility, and student communications. • Review and approve high-impact or complex automation work prior to deployment. • Promote consistent documentation and knowledge sharing across the team. • Partner with automation enablement and data governance functions to align execution with system readiness and data integrity. • Collaborate with analytics and reporting teams to review performance trends and identify execution-level improvement opportunities. • Coordinate with cross-channel delivery teams to ensure smooth handoffs, aligned timing, and consistent student experience. • Identify opportunities to improve delivery efficiency, reduce rework, and increase automation reliability. • Incorporate learnings from performance analysis, testing, and post-launch reviews into execution practices.