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Role Description

As Senior Director, Strategy – Access Marketing, you are critical in leading and supporting our strategy partnerships with our access marketing clients as well as helping to grow our internal strategy team.

As a key member of our cross-discipline Access Marketing offer, this role seeks an experienced strategist who is deeply hands-on, balancing the macro picture with the micro details.

• Supporting our strategy partnerships with our existing Access Marketing clients
• Supporting strategy development for our new business development and growth initiatives for our target Access Marketing clients
• Supporting the development of our thought leadership footprint with existing clients and in the market
• Liaising and partnering in lockstep with strategy counterparts in other areas of our organization, while supporting the growth of Access Marketing’s strategy team

Qualifications

• Bachelor’s degree required; graduate degree preferred (e.g., PharmD, PhD, MPH, etc.)
• 7-10 years in market access strategy or related experience (e.g., payer, health system, pharma direct, etc.), with 3-5 years in agency required
• Management experience a plus
• Market access agency and/or industry experience required
• Advanced understanding of market access marketing, strategies, and trends
• Advanced working knowledge in market access-related research tools, agency offerings, services, products, and solutions
• Proven success building and launching market access strategies and tactical plans that leverage market research, customer insights, clinical data, and market trends and dynamics
• Seamless ability to translate Advisory subject matter expertise into Marketing brand/access strategy
• Proficient at persuasive storytelling and paving the path from compelling strategy to brilliant creative
• Highly skilled as an interdisciplinary thinker, strategic problem-solver, and focused business leader
• Curious strategist who keeps abreast of everchanging healthcare landscape and encourages clients to challenge the status quo
• Crisp and persuasive communications skills, both written and verbal
• Comfortable with public speaking and demonstrates strong presentation skills
• Ability to use AI platforms to enhance, but not replace, brand strategic needs
• Competent in software specific to client/agency processes, including Microsoft Word, Excel, and PowerPoint

Requirements

• Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value
• Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
• Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends
• Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy
• Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
• Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
• Provide an advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access-related trends
• Lead strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
• Contribute to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
• Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed
• Proactively source new business development opportunities as appropriate
• Support SVP, Access Strategy in market access thought leadership activities
• Stay ahead and informed of the leading market access platforms, trends, and innovations for market access customers
• Keep pulse on key access trends, drafting expert pieces/POVs, contributing to podcasts/webinars
• Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines
• Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy
• Build and grow an external network of strategic partners for collaboration and consultation
• Supervise direct reports (if applicable) including managing performance and progressive growth
• Mentor, coach, and counsel strategy team members to facilitate their growth and development
• Be flexible with travel up to 20-30% of time as needed

Benefits

• 401K plan with an employer match contribution up to 4% (immediately vested)
• Life insurance, disability coverage, and medical, dental, and vision plans
• Flexible working arrangements, including hybrid and remote work
• Option to work from anywhere across the globe two weeks each year
• 20 vacation days plus one personal well-being day
• Recognize 9 public holidays, along with gifted end-of-year holidays
• Early Summer Friday finish in June, July, and August
• Access free counselling through our employee assistance program and personalized health support
• Enhanced maternity, paternity, family leave, and fertility policies
• Continuous opportunities to professionally develop with on-demand training
• Support and global mobility opportunities across the business