• Own the full growth funnel: download → activation → engagement → subscription • Review app performance daily (downloads, conversion rates, churn, retention)Identify where users get stuck (onboarding, paywalls, specific screens) and fix it • Drive continuous improvement through experiments, iteration, and data • Decide what features matter, what can be improved, and what can be removed • Help define which features users value most and which they will pay for • Partner with design to improve UX, flows, and paywall experiences • Balance speed with quality — this is a stable app, not weekly reinvention • Own subscription strategy and performance • Work closely with marketing efforts (including TikTok ads and paid acquisition)Ensure traffic sent to the app actually converts • Partner with external agencies while maintaining strong internal product judgment • Collaborate daily with engineering teams in South Africa and India • Be technically fluent — able to understand architecture, APIs, analytics, and occasionally jump in to debug or unblock issuesTranslate growth insights into clear product requirements and priorities • Act as the connective tissue between product, engineering, marketing, and leadership