• Partner with the VP of Growth to support day-to-day management of the CDS team (performance tracking, accountability, and execution support) • Coach CDS team members on consultative sales skills, objection handling, follow-up quality, and conversion strategy • Reinforce a high-performance sales culture through consistent team rhythms (1:1s, pipeline reviews, call coaching, and best practice sharing) • Support the VP of Growth in rolling out new Growth initiatives (process changes, messaging updates, sales plays, tools, funnel experiments) • Continuously evaluate funnel performance and refine team workflows that improve efficiency and conversion • Plan and host educational webinars, community meetings, and in-person events to further inform Intended Parents of our value proposition and deliver a strong brand experience • Represent the company at industry events, conferences, and customer meetings as needed • Manage a limited portfolio of leads and consultations, converting prospective Intended Parents into clients • Deliver a thoughtful, empathetic, and high-integrity consultative sales experience • Ensure excellent follow-through, responsiveness and CRM hygiene, modeling the behaviors expected across the CDS team