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Role Description

The Director of Growth will be responsible for driving customer acquisition, revenue growth, and performance optimization across marketing and sales channels. This leader will focus on identifying growth opportunities, improving funnel efficiency, and implementing data-driven strategies to scale AppJaxx sustainably.

• Develop and execute data-driven growth strategies to increase revenue and market share.
• Optimize lead generation funnels across LinkedIn outreach, appointment-setting systems, and CRM workflows.
• Identify and test new acquisition channels, partnerships, and expansion opportunities.
• Analyze performance metrics and KPIs to improve conversion rates and customer lifetime value.
• Collaborate with sales, marketing, and operations teams to align growth initiatives with delivery capacity.
• Implement A/B testing frameworks and continuous experimentation to drive performance improvements.
• Improve pricing strategy, offer positioning, and upsell/cross-sell opportunities.
• Build scalable systems that support long-term client acquisition and retention.
• Monitor market trends and competitor strategies to maintain competitive advantage.
• Report directly to executive leadership with insights, forecasts, and growth recommendations.

Qualifications

• Analytical and performance-driven mindset.
• Strong understanding of growth experimentation and conversion optimization.
• Experience in building scalable revenue systems.

Company Description

AppJaxx is a rapidly growing marketing agency that partners with marketing firms, franchisors, business brokers, and B2B service providers to help them scale through LinkedIn lead generation, appointment-setting systems, and automated CRM workflows. By combining data, technology, and strategy, we deliver predictable and sustainable growth for our clients.

Join our team at AppJaxx and embark on a journey of growth and innovation.