CRM Specialist

Customer Success ManagerCustomer SuccessFull TimeRemoteTeam 5,001-10,000Company SiteLinkedIn

Location

California

Posted

12 days ago

Salary

$66.9K - $85K / year

Bachelor Degree2 yrs expEnglish

Job Description

• Design, build, and optimize data-driven lifecycle programs and customer journeys across all owned channels (email, push, SMS, web, and app) • Develop, implement, and continuously refine event-triggered, multi-step journeys tailored to behavioral, transactional, and engagement data • Support the development and execution of audience segmentation strategies; help maintain up-to-date segmentation for campaigns and journeys • Execute A/B and multivariate tests on messaging, timing, and journey logic; monitor and analyze performance metrics (deliverability, engagement, conversion) and iterate for continuous improvement • Collaborate with analytics and engineering teams to support data accuracy and ensure CRM campaigns are fueled by reliable customer data • Partner with marketing and creative teams on campaign briefs, creative development, and the deployment of personalized customer touchpoints • Maintain CRM documentation and support data hygiene and compliance best practices • Manage multiple workflows and prioritize deliverables to meet deadlines and support business objectives • Provide team support and contribute to the continuous improvement of CRM processes

Job Requirements

  • 2 plus years of experience in CRM, lifecycle marketing, marketing operations, or a similar function
  • Experience working with marketing automation platforms such as Iterable, Klaviyo, or Braze; Shopify experience is a plus
  • Working knowledge of event-based data models, segmentation logic, journey building, and automation rules
  • Ability to analyze campaign performance, identify insights, and recommend optimizations
  • Experience executing A/B and multivariate tests, with a thoughtful, test-and-learn approach
  • Excellent project management, organizational, and communication skills; comfortable working cross-functionally with analytics, engineering, marketing, and creative
  • Demonstrated attention to detail, self-starter mentality, and collaborative team orientation
  • Strong commitment to delivering personalized, relevant, and timely customer touchpoints
  • Comfortable supporting best practices in CRM governance

Benefits

  • comprehensive benefits suite
  • annual bonus opportunity
  • employee stock purchase plan
  • 401k plan with company match
  • 12-week Maternity/Paternity Leave paid at 100%
  • employee perks & discounts
  • training & career development
  • generous PTO

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