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Role Description

The Product Commercialization Leader is responsible for driving the global commercial success of both existing and new products by partnering with cross-functional teams to define market positioning, value propositions, and go-to-market (GTM) programs and strategy. This role acts as the central orchestrator for Asset Management, AMO, and Service product launch readiness, ensuring that all commercial aspects—from pricing to customer segmentation—are aligned to maximize product adoption, revenue growth, and market impact.

Responsibilities

• Commercialization Strategy & Roadmap
  • Partner with Global Commercialization, Product Management, Sales Enablement, Sales, and Marketing Centers of Excellence (COEs) to craft compelling product positioning, value propositions, training materials, and marketing collateral tailored for both existing and new products.
  • Own customer segmentation for the product portfolio and develop GTM strategy by segment (including channels), leveraging global standard work and aligning with Sales, Product and Global Commercialization teams.
  • Define and execute commercialization strategy for SaaS subscriptions, add ons, service contracts, spare parts, and lifecycle services across customer segments and channels.
  • Translate product roadmaps into prioritized commercial initiatives aligned to revenue, margin, and customer-retention goals.
  • Implement and iterate value-based pricing and bundling strategies to maximize attach rates, ARPU, and renewals.
  • Develop and maintain a consolidated marketing plan for assigned product(s), ensuring alignment with overall business objectives and collaborating closely with Regional Commercialization Leaders, as well as Product Management on new product development to meet launch readiness standards.
  • Lead the internal assessment and provide go/no-go recommendations for product launches by evaluating market readiness, commercial viability, and strategic fit.
  • Ensure commercial readiness by connecting product-market fit with pricing strategies; confirm that pricing supports both the product story and business goals.
• GTM Planning & Launch Execution
  • Lead end-to-end launches of new product commercialization, service offerings and parts programs: launch plan, readiness gates, sales & service playbooks, training, collateral and staged rollouts.
  • Collaborate with cross-functional teams including the commercial and marketing teams to enable speed to launch, ensuring effective cross-functional launch governance (milestones, risk mitigation, go/no-go decisioning).
  • Streamline promotional workflows and eliminate pre-customer bottlenecks to boost sales efficiency, working with cross-functional teams to remove barriers and accelerate time-to-market.
  • Translate strategy and assets into sales readiness and field success.
• Sales, Channel & Service Enablement
  • Partner with sales leadership to shorten sales cycles and increase win rates.
  • Build sales, channel and field-service enablement programs: playbooks, deal kits, ROI calculators, competitive positioning and objection handling.
  • Enable channel partners to increase brand affinity and grow sales across the entire product portfolio through targeted training, sales and product collateral, and ongoing field support.
• Cross-Functional Collaboration
  • Present commercialization plans, performance and recommendations to the GM and executive team; drive decisions and resource allocation.
  • Direct partnership with the Regional Commercialization team who are responsible for the sales support, market data/TAM, promotions, programs, buyer personas, training and development, regional market insights, and regional marketing strategy.
  • In collaboration with the Finance, Product, and Commercialization teams, define and monitor KPIs and dashboards (revenue by SKU/offer, attach rate, ARR, churn, parts fill rate, cost-to-serve, service margin, NPS/CSAT), ensuring growth and continuous improvement for the business.
• Lifecycle Monetization & Retention
  • Own strategies for trials, adoption-driving campaigns, upsell/cross-sell motions, renewal processes and customer success enablement to drive ARR growth and churn reduction.
  • Establish and run playbooks for product-led and sales assisted motions across different customer cohorts, ensuring a customer-centric approach that drives an increasing share of wallet over the lifecycle of the account.

Qualifications

• Bachelor’s degree in Marketing, Business, Product Management, or related field (or equivalent experience).
• 7+ years of experience in product commercialization, product marketing, or related roles in enterprise B2B environments.
• Experience in technology, IoT, hardware + software or industrial products with aftermarket ecosystems.
• Strong technical skill set to provide a strong base of understanding for the product portfolio.
• Demonstrated experience leading cross-functional commercialization projects and product launches.
• Strong analytical skills, with experience in market modeling, forecasting, and performance measurement.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo), and strong Excel/PowerPoint skills.
• Excellent written and verbal communication skills, with the ability to create compelling collateral and deliver executive-level updates.
• Results-oriented, highly collaborative, and able to work effectively in fast-paced, dynamic environments.
• Ability to give persuasive presentations to a varying audience.

Requirements

• MBA or advanced degree (preferable).
• Experience in convenience retail or fueling solutions (preferable).
• Familiarity with global product launches and regulatory/compliance considerations (preferable).
• Fluency in English; additional languages are a plus (preferable).

Benefits

• The base compensation range for this position is $125,000 to $160,000 per annum.
• Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.