Demand Generation Specialist
Location
United States
Posted
3 days ago
Salary
Not specified
No structured requirement data.
Job Description
This full-time remote role for a Demand Generation Specialist offers high autonomy and responsibility. This role (reporting to the Director of Marketing) will be instrumental in executing marketing strategies, managing campaigns, coordinating with various teams, conducting market research, and overseeing the company's social media presence. They will also manage and create content for the company website, write press releases, and track analytics. This role requires a passion for creative storytelling in all formats and the ability to create digital assets that are creative, original, and effective across various channels. [Initial focus markets: Higher education, Corporate training, Healthcare]
Qualifications
- Experience in executing marketing strategies and managing campaigns
- Excellent written and verbal communication skills
- Excellent understanding of AI and automation technologies
- Strong graphic/UI/UX sense and ability to generate compelling visual stories
- Experience in conducting market research and analyzing data
- Experience building & capitalizing on meaningful social media presence
- Proficiency in SEO best-practices
- Ability to work independently and remotely
- Bachelor's degree in Marketing, Communications, or related field
- Experience with HubSpot CRM & Marketing HUB, Webflow, Zapier, Canva, and Google Suite is preferred but exceptions may be made
- Previous experience in a high-paced startup is a must
- Previous experience marketing to the education sector with a strong understanding of the related buyer personas and workflows is required
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Greenway HealthAt Greenway, we strive to imagine, empower, engage, and inspire. Join us! To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers . Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status. If you are a resident of a state that requires pay transparency, please email us at recruiting@greenwayhealth.com to receive compensation and benefits information for this role. Be sure to include the Job ID in the subject line of your email. #LI-REMOTE
This role is responsible for developing and executing full-funnel, omni-channel marketing programs aimed at driving qualified new business pipeline and accelerating revenue growth for healthcare solutions. The specialist will own the development of various campaign content and written assets while ensuring consistent narrative alignment with product marketing positioning.
