• Develop and own a structured, account-by-account adoption strategy across the portfolio of hospital systems, group practices, and individual practices • Conduct independent account diagnostics — identify workflow barriers, stakeholder resistance, reimbursement misalignments, or training gaps driving underutilization • Translate product features into concrete clinical and operational value propositions tailored to each practice setting and specialty • Build deployment and rollout plans that account for enterprise complexity, including multi-site group practices and integrated health systems • Lead the strategic embedding of the product within practice workflows — not just training, but genuine workflow redesign where needed • Map and leverage the patient care journey across both primary care and specialist environments to identify the highest-value integration points • Advise practices on FFS-to-VBC transitions and position product use within population health and value-based care frameworks • Demonstrate fluency in single and multi-specialty group practice dynamics, including clinical hierarchies, referral patterns, and operational constraints • Lead, develop, and hold accountable a team of Directors and clinical field nurses driving in-practice adoption across the account base • Establish clear performance expectations, structured account ownership, and data-driven prioritization for the field team • Coach Directors from tactical account management to genuine strategic ownership - and hold them accountable for building the same capability in their nurses • Build a team culture of ownership, accountability, and continuous improvement • Navigate complex stakeholder environments — engaging credibly at the C-suite and CMO level while also influencing front-line staff and physicians • Build and maintain durable relationships with practice administrators, medical directors, and clinical champions across the account base • Represent the organization in strategic conversations with health system leadership around population health strategy, care transformation, and technology integration • Advise provider accounts on billing and reimbursement implications of product adoption, with working knowledge of CPT coding, payer policy, and quality incentive programs • Fluent in VBC frameworks including ACO structures, MSSP, HEDIS metrics, and shared savings models — able to position the product as an enabler of VBC performance for both PCPs and specialists • Identify reimbursement-driven adoption opportunities and work with internal stakeholders to develop supporting materials