• Generate consistent inbound lead traffic • Utilize Marketo or MAP to its fullest potential • Employ features to load the top of the funnel • Know SFDC integration • Great teamwork and ability to manage expectations from multiple groups • Optimize and scale technologies in the Marketing industry • Review program requirements and identify areas of optimization • Update progress on email marketing campaigns and programs • Provide data-driven solutions and recommendations • Maintain good data health and quality • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo • Visualize data findings appropriately