• Execute holistic, consultative ABM programs across 1:1, 1:few, and 1:many cohorts—translating strategy into highly targeted, account-specific experiences that support pipeline creation and acceleration. • Conduct account and industry research to inform personalized messaging, outreach, and program design, including insights into buying committees, competitive landscape, timing signals, and business priorities. • Deliver white-glove support for priority accounts (1:1), ensuring a seamless, premium experience across all touchpoints—from first engagement through opportunity acceleration. • Plan and execute targeted ABM tactics, including: Executive and field events (dinners, workshops, sporting suites, roundtables), Virtual and in-person webinars tailored to account and vertical needs, Strategic gifting and direct mail aligned to account insights and deal stages, Coordinated outbound plays in partnership with Sales and XDRs. • Partner closely with Sales and XDR teams to align on account strategy, outreach sequencing, and follow-up motions that drive engagement and deal progression. • Support personalization at scale by operationalizing research insights into repeatable ABM plays for broader cohorts. • Track, measure, and report on performance, including account engagement, pipeline influenced, pipeline created, and deal acceleration metrics. • Document ABM plays and learnings to improve repeatability, scalability, and cross-functional visibility globally. • Continuously test and optimize ABM tactics, bringing forward insights and recommendations to evolve our approach and improve impact over time. • Regularly report results and insights to Marketing and Sales leadership, as well as Marketing peers, by monitoring performance via marketing dashboards and analysis tools.