Hair wellness from within.
Senior Customer Analyst - Marketing Analytics
Location
United States
Posted
2 days ago
Salary
$95K - $105K / year
No structured requirement data.
Job Description
Role Description
Nutrafol is looking for a Senior Customer Analyst - Marketing Analytics to join our Retention & Loyalty organization. In this role, you will own customer reporting, analysis, and insight generation across the full customer lifecycle — from acquisition through subscription, retention, and churn. You’ll partner closely with Retention Marketing, Loyalty, Product, and Data teams to turn complex customer data into clear, actionable insights that drive decision-making.
You are highly analytical, detail-oriented, and comfortable working directly with large datasets in Snowflake (or similar environments). You know how to translate data into stories, dashboards, and recommendations that influence strategy. You enjoy digging into customer behavior, identifying patterns, and answering ambiguous business questions with structured analysis. You thrive in fast-paced, cross-functional environments and take pride in data accuracy, consistency, and clarity.
Responsibilities
- Own customer reporting and analysis across key lifecycle metrics including acquisition, retention, churn, engagement, and lifetime value
- Write, maintain, and optimize complex SQL queries in Snowflake to support recurring reporting, ad hoc analysis, and experimentation
- Build and maintain standardized customer datasets, metrics, and reporting frameworks to ensure consistency across teams
- Partner with Retention, Lifecycle, Loyalty teams to define analytical requirements and answer strategic business questions
- Analyze customer behavior trends, cohort performance, and subscription dynamics to surface insights and growth opportunities
- Support experimentation and testing by defining success metrics, building measurement frameworks, and analyzing results
- Create clear, executive-ready dashboards, summaries, and readouts that translate data into actionable recommendations
- Ensure data accuracy and quality through validation, documentation, and ongoing QA of reports and queries
- Contribute to best practices for customer analytics, reporting standards, and metric definitions
Qualifications
- 4–6+ years of experience in data analytics, customer analytics, or business intelligence within an eCommerce company
- Advanced SQL skills with hands-on experience querying large datasets
- Strong experience analyzing customer, subscription, or lifecycle data
- Proven ability to translate complex data into clear insights and recommendations for non-technical stakeholders
- Experience working with metrics such as retention, churn, LTV, cohort analysis, and engagement
- High attention to detail and strong ownership of data accuracy and reporting quality
- Excellent communication and stakeholder management skills
- Comfortable working in a fast-paced, cross-functional environment
Nice to Have
- Experience in subscription, DTC, or healthcare/wellness businesses
- Experience supporting lifecycle marketing, loyalty programs, or CRM initiatives
- Familiarity with CDPs, marketing platforms, or event-based data models
- Experience building dashboards in tools like Looker, Tableau, or similar
- Experience mentoring junior analysts or contributing to analytics best practices
Salary Range
$95,000 — $105,000 USD
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
Job Requirements
- 4–6+ years of experience in data analytics, customer analytics, or business intelligence within an eCommerce company
- Advanced SQL skills with hands-on experience querying large datasets
- Strong experience analyzing customer, subscription, or lifecycle data
- Proven ability to translate complex data into clear insights and recommendations for non-technical stakeholders
- Experience working with metrics such as retention, churn, LTV, cohort analysis, and engagement
- High attention to detail and strong ownership of data accuracy and reporting quality
- Excellent communication and stakeholder management skills
- Comfortable working in a fast-paced, cross-functional environment
- Nice to Have
- Experience in subscription, DTC, or healthcare/wellness businesses
- Experience supporting lifecycle marketing, loyalty programs, or CRM initiatives
- Familiarity with CDPs, marketing platforms, or event-based data models
- Experience building dashboards in tools like Looker, Tableau, or similar
- Experience mentoring junior analysts or contributing to analytics best practices
- Salary Range
- $95,000 — $105,000 USD
Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance discounts and benefits
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