• Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal) • Serve as an internal platform expert to assist the team with questions and problems • Manage the configuration of the email marketing platform to ensure campaigns run smoothly • Maintain an active outreach calendar by managing the frequency of contact with customers • Act as a point of contact with vendors of email marketing software to stay informed about changes • Plan, create, test, and launch segmented email outreach campaigns • Draft email campaign templates with automated input fields related to personalization • Verify the correct configuration of email templates through robust testing • Execute fully automated (trigger) and semi-automated (drip) email campaigns • Ensure compliance with regulations for email campaigns and keep up with regulatory changes • Analyze and report relevant metrics and campaign results to management • Create reports and presentations on email campaign performance • Communicate insights and suggestions to other teams • A/B test email content, send timing, and segmentation • Complete HTML coding/scripting when necessary for adequate email content • Provide input on effective language for high quality outreach content