• The Email Marketing Associate will be joining our Digital Channel Strategy team. • This role will be instrumental in building and scaling our email marketing program by developing comprehensive strategies, implementing best practices, and employing data-driven insights. • The Email Marketing Associate will be responsible for designing, executing, and optimizing email marketing campaigns to drive engagement, retention, and growth. • Map and optimize the end-to-end email journey for new patient growth and retention. • Design and implement patient lifecycle journeys. • Build, schedule, and deploy targeted email campaigns. • Redesign and continually improve content with creative and content teams. • Partner with Analytics to manage suppression, list hygiene, and A/B tests. • Coordinate with Analytics on dashboards for open, click-through, conversion, and unsubscribe metrics. • Define governance, contact rules, subscription preferences, and unsubscribe benchmarks while maintaining documentation for email policies, templates, and brand standards. • Support planning for future data integrations and scalable prospect list growth to improve targeting and personalization capabilities. • Conduct regular performance reviews and recommend continuous improvements. • Ensure all emails comply with HIPAA and CAN-SPAM regulations.