FastSpring

Software and SaaS companies go farther faster when FastSpring handles all their payment needs, from checkout to taxes.

Campaign Marketing Manager

MarketingMarketingFull TimeRemoteTeam 51-200Since 2005H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

51 days ago

Salary

$105K - $119K / year

5 yrs expEnglish

Job Description

• Plan and execute multi-channel demand generation campaigns targeting video game publishers, developers, and studios. • Own the end-to-end campaign lifecycle: strategy, messaging, execution, optimization, and reporting. • Drive qualified lead acquisition across inbound and outbound channels. • Collaborate closely with the Sales team to align campaign targeting, lead generation, and execution. • Partner with the Product Marketing team to ensure campaign messaging aligns with product positioning, use cases, and differentiators. • Collaborate with the broader Marketing team to refine assets such as landing pages, case studies, and event materials. • Define success metrics and KPIs for each campaign, including lead generation and revenue. • Analyze campaign performance to inform future campaign planning. • Present clear, actionable insights to company leadership. • Maintain a strong understanding of trends in payments and monetization in the video game industry. • Travel 2x per quarter for events and team on-sites. • Have fun!

Job Requirements

  • 5+ years of experience in B2B marketing, campaign management, or demand generation.
  • Proven track record of driving measurable growth via multi-channel campaigns.
  • Analytical skills with experience using CRM and marketing automation tools (e.g., Salesforce).
  • Strong cross-functional collaboration skills.
  • Excellent project management skills with the ability to manage several campaigns simultaneously.
  • Experience working in or with the video game industry is required.

Benefits

  • Corporate bonus plan
  • Variety of benefits to employees

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