WE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
REMOTE: Senior Marketing Operations Lead (Lifecycle & Automation)
Location
United States
Posted
2 days ago
Salary
$100K - $120K / year
No structured requirement data.
Job Description
THIS IS A REMOTE POSITION
Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to support one of our premium enterprise clients. This role is responsible for designing and optimizing marketing automation, lifecycle engagement programs, and data-driven marketing operations that drive measurable business outcomes.
The ideal candidate combines deep marketing automation expertise, strong analytical skills, and cross-functional collaboration to deliver scalable marketing programs that support client growth.
This role will work closely with marketing, product, sales, and data teams to improve lead management, lifecycle engagement, campaign automation, and reporting infrastructure.
Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship.
Responsibilities
Marketing Automation & Lifecycle Programs
- Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
- Build and optimize automated marketing campaigns across multiple channels
- Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
- Implement segmentation and personalization strategies to improve campaign performance
Marketing Operations & CRM Integration
- Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
- Ensure proper Salesforce CRM integration and data flow
- Maintain and optimize lead management, lead routing, and lifecycle models
- Implement automation processes that improve marketing efficiency and scalability
Data, Reporting & Performance Insights
- Build and maintain marketing dashboards and reporting frameworks
- Monitor campaign performance and key engagement metrics
- Partner with marketing and leadership teams to provide data-driven recommendations
- Ensure strong data quality and governance across marketing systems
Collaboration & Client Support
- Work closely with cross-functional teams including marketing, sales, product, and analytics
- Translate business requirements into scalable marketing automation solutions
- Support enterprise client marketing initiatives and operational programs
- Provide strategic input to improve marketing processes and campaign performance
Required Qualifications
- 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
- Strong expertise with marketing automation platforms (HubSpot, or similar)
- Experience working with Salesforce CRM and marketing system integrations
- Experience building lead management and lifecycle marketing frameworks
- Strong analytical skills and experience with marketing performance reporting
- Ability to manage complex marketing programs in a fast-paced environment
- Excellent communication and collaboration skills
Preferred Qualifications
- Experience supporting enterprise marketing teams or agency clients
- Experience working in SaaS, technology, or subscription-based businesses
- Familiarity with AI-driven marketing tools and personalization platforms
- Experience designing scalable marketing automation frameworks
Compensation Range
$100,000 – $120,000 annually depends on location and experience
This posted range represents Marrina Decisions’ good-faith estimate for this remote role at the time of posting.
Final compensation will depend on:
- candidate experience
- geographic location
- qualifications
- alignment with internal compensation equity
Benefits
Marrina Decisions offers:
- Health Benefits
- Paid Vacation
- Paid Holidays
- Paid Sick Time
- Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
Marrina Decisions is an Equal Opportunity Employer.
Location
IL, Illinois (Remote)
Department
Admin
Employment Type
Full-Time
Minimum Experience
Experienced
Compensation
$100,000 – $120,000 annually
Related Guides
Related Categories
Related Job Pages
More Marketing Operations Jobs
The AI Specialist will manage MarTech solutions, integrate AI/ML in marketing, design no-code applications, and optimize processes across teams.
This team ensures campaign delivery across our omnichannel HCP engagement platform while providing excellent post-sales client experience. This role is pivotal in scaling client satisfaction, retention, and operational excellence by executing advertising campaigns with 100% accur...
REMOTE: Marketing Operations Manager-Marketo
Marrina DecisionsWE ARE MARRINA One of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns. As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals. OUR PROVEN PROCESS Over 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time. STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGE Thoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management. DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILING Our experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals. LAUNCH: SETTING SAIL AND STAYING ON COURSE Once approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.
The role involves utilizing Marketo to its fullest potential to build programs and manage systems that generate consistent inbound lead traffic, while also requiring expertise in SFDC integration. Responsibilities include managing lead quality, scoring, and routing, and partnering with teams to provide data-driven solutions based on performance metrics.
Manage customer lifecycle marketing programs in North America, focusing on engagement, adoption, upsell, and cross-sell initiatives while collaborating across teams.
