• Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion • Work closely with sales teams to craft account-level marketing plans for top strategic accounts • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing • Manage relevant agencies and 3rd parties in the execution of programs • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs • Track and measure all marketing programs and optimize resources against objectives and budget