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Role Description

The Product Marketing Manager is responsible for bringing products to market through effective launches, messaging, and enablement. This role ensures products are clearly positioned, sales teams are prepared, and clients understand the value of our solutions.

This is a client-facing, execution-focused role with significant cross-functional collaboration and requires regular interaction with clients through interviews, meetings, and event participation as needed.

• Translate product strategy and roadmap initiatives into effective launches, messaging, and enablement
• Own release marketing and execution for assigned products
• Develop positioning, messaging, and value propositions that resonate with buyers
• Lead release marketing, ensuring launches are on-time, aligned, and impactful
• Create buyer and sales enablement assets: decks, demos, collateral, ROI calculators
• Partner closely with product, sales, client success, and marketing to improve adoption, win rates, and confidence
• Track and report on launch and adoption metrics
• Facilitate Client Advisory Boards in partnership with product and client success
• Support evolving priorities and cross-functional initiatives as needed to advance product marketing and business outcomes

Qualifications

• 3-5 years in product marketing, marketing, or sales enablement
• SaaS experience preferred
• Nonprofit / association experience strongly preferred
• Strong written communication and storytelling skills
• Comfort working in fast-paced, cross-functional environments
• Demonstrated experience supporting product launches
• Confidence speaking up in rooms with senior stakeholders
• Strong project management skills with ability to manage multiple projects concurrently
• Hands-on experience with tools such as Salesforce, Asana, Aha!, Klue, Clozd, Gong, Pendo, and HubSpot (or similar tools)

Requirements

• Launches are predictable, well-coordinated, and effective
• Sales & client success know how to talk about the product and actually do
• Enablement materials are used, not ignored
• Products and features gain traction quickly post-launch

Benefits

• Medical, Dental & Vision Benefits
• 401(k) Savings Plan with Company Match
• Flexible Planned Paid Time Off
• Generous Sick Leave
• Inclusive & Welcoming Environment
• Purpose-Driven Culture
• Work-Life Balance
• Commitment to Community Involvement
• Employer-Paid Parental Leave
• Employer-Paid Short-Term Disability
• Remote Work Flexibility