MorganFranklin Consulting
Empowering organizations to tackle challenges and meet business objectives.
Senior Marketing Manager
Location
United States
Posted
48 days ago
Salary
$100K - $120K / year
Bachelor Degree5 yrs expEnglish
Job Description
• Serve as the marketing subject-matter expert for Consulting offerings, capabilities, and solutions, representing the voice of the Consulting business in marketing strategy and execution.
• Develop and manage Consulting marketing strategies and roadmaps aligned to enterprise priorities, Consulting revenue objectives, and go-to-market motions.
• Drive execution of demand-generation and awareness initiatives that support Consulting pipeline growth and strategic accounts.
• Serve as the primary marketing partner to Consulting leadership and practice leaders, owning day-to-day stakeholder management and alignment.
• Build strong, trusted relationships with Consulting, sales, and solutions leaders.
• Translate Consulting business needs into clear marketing briefs and priorities for Global Marketing and cross-functional teams.
• Partner closely with the Director, Marketing Business Partner to align priorities, escalate needs, and share insights.
• Partner with Global Marketing teams to design and activate Consulting-focused campaigns, thought leadership programs, and solution launches.
• Identify opportunities to leverage enterprise and integrated campaigns to support Consulting growth and cross-solution selling.
• Collaborate with marketing colleagues to develop and execute multi-channel strategies, including content, events, PR, social media, email, digital, and sales enablement.
• Lead development and ongoing refinement of Consulting sales enablement materials, including solution overviews, pitch decks, one-pagers, case studies, POVs, and use-case content.
• Ensure materials reflect Consulting buyer needs, solution differentiation, and enterprise brand standards.
• Partner with Campaigns & Enablement and Brand teams to ensure Consulting assets are scalable, current, and market-ready.
• Provide regular reporting and insights to the Director, Marketing Business Partner and Consulting leadership on marketing performance, campaign effectiveness, and pipeline influence.
• Work with Growth and Performance to continuously refine Consulting marketing strategies and execution through marketing reporting, consulting team feedback, and market insights.
• Track progress against Consulting marketing goals and partner with marketing to recommend optimization opportunities.
• Act as a Highspring brand ambassador for the Consulting business, ensuring alignment to enterprise brand strategy, messaging, and storytelling.
• Monitor market trends, competitor activity, and buyer feedback relevant to Consulting services and solutions.
• Share insights broadly across business and marketing teams to support a continuous feedback loop from Consulting execution back into enterprise strategy.
Job Requirements
- Bachelor's degree in Marketing or related field required
- 5-8 years of experience in B2B Marketing for consulting or professional services, with preferable experience in leveraging ABM tactics.
- Fluency in multi-channel marketing strategies that directly tie to business outcomes.
- Exceptional stakeholder management skills and experience managing marketing priorities for multiple teams.
- Clear, concise communication style with an emphasis on driving outcomes.
- Ability to translate business needs into impactful marketing tactics.
- Demonstrates organized, proactive work style to meet deadlines and minimize last-mile changes.
- Preferred experience in project management tools, such as Monday.com.
Benefits
- Determining compensation based on skill sets, experience, and other factors
- Eligible for a variety of bonus and financial incentives based on individual and company performance
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