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Role Description

This is a fractional Group CFO role. Senior, hands-on, and genuinely impactful — without the overhead of a full-time hire at this stage of our growth.

You will act as Group CFO across all entities — current and future — providing the financial architecture, forecasting rigour, and commercial judgment the business needs to scale confidently through the next stage of growth and beyond.

This is not a reporting role. It is a decision-support role. You will:

• Own cashflow forecasting.
• Lead budgeting.
• Manage external accountants across three jurisdictions.
• Be a trusted voice in the room when commercial decisions are being made.

You will work closely with the Founder & CEO and COO, having direct access to financial data, external advisors, and leadership meetings. You will be empowered to push back, flag risk, and challenge assumptions — including with founders. Final decision-making stays with the founders, but your fingerprints should be all over the numbers they use to make those decisions.

What You'll Own

• Cashflow and Forecasting: Own and maintain group-level cashflow forecasting across all entities. Provide forward-looking insight to support stock purchases, growth initiatives, and dividend planning, and identify risks before they become problems.
• Budgeting and Financial Planning: Lead annual and rolling budgets across the group. Build stock purchasing and inventory funding models. Ensure financial assumptions are realistic and aligned with operational priorities.
• Group Financial Oversight: Act as financial custodian across all entities, ensuring correct structuring, intercompany alignment, and compliance documentation. Prepare the group for scale with clean, auditable financials.
• Accounting and Advisor Management: Liaise with external accountants across New Zealand, the US, and UAE. Ensure management accounts are timely and decision-useful.
• Commercial Analysis: Support margin analysis, unit economics, FX exposure modelling, and working capital strategy. Sense-check commercial decisions with a pragmatic, numbers-first lens.

Qualifications

• A senior finance professional with strong operational experience — not a pure technician.
• Experience inside high-volume transactional businesses, ideally in e-commerce or DTC.
• Comfortable working fractionally and independently.
• Calm under pressure, commercially grounded, and willing to push back constructively.
• Not a "no by default" finance personality.
• Experience with multi-entity, multi-jurisdiction structures is essential.
• Familiarity with building finance systems before building finance teams is a strong advantage.

What Success Looks Like

• The CEO and COO trust the numbers completely.
• Cashflow forecasting is reliable and used to drive real decisions.
• Budgets are actively referenced, not filed.
• External accountants are delivering clean, timely outputs.
• The finance function is quietly scaling ahead of the business — not reacting to it.

Benefits

• Fractional engagement — flexible days and structure for the right candidate.
• Fully remote — work from anywhere.
• Competitive fractional rate commensurate with experience.
• Direct access to founders and senior leadership — no layers, no politics.
• Multi-entity, multi-jurisdiction scope across NZ, AU, US, UK, and UAE.
• Work across two high-growth (profitable) consumer health brands with global ambition.
• Real decision-support role — your work directly shapes how the business grows.
• Flat, results-focused culture with genuine autonomy over your function.
• Product allowance, events and travel included.