• Develop and lead the company’s marketing strategy, driving brand visibility, market expansion, and revenue growth across retail, robotics, and technology sectors. • Define and articulate clear value propositions and messaging that differentiate Badger Technologies in competitive markets. • Partner with Product, Sales, and Business Development to create integrated go-to-market strategies for new solutions, features, and global deployments. • Oversee digital marketing initiatives, including website optimization, SEO/SEM, social media, digital advertising, email marketing, and performance analytics. • Create high-impact content—white papers, case studies, press materials, customer success stories, videos, and presentations—that reinforce Badger Technologies as a trusted leader in autonomous retail robotics. • Ensure unified brand identity across all channels, campaigns, and corporate communications. • Lead the planning and execution of trade shows, customer events, and industry conferences, maximizing thought leadership exposure and lead generation. • Analyze campaign and channel performance, providing data-backed recommendations for continuous optimization. • Manage external agencies and strategic partners to enhance creative, digital, and media execution. • Support internal communications and employee engagement initiatives aligned with organizational goals and cultural development.