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Role Description

Are you a digital marketing leader with deep expertise in Salesforce Marketing Cloud and a passion for driving innovation across email and SMS channels? Join our team as a Senior Advisor, Email & SMS Marketing Enablement , where you’ll lead the business in enterprise-level initiatives that transform how we engage audiences through personalized, data-driven marketing.

As a Senior Advisor, you will be the strategic and business-side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology-powered solutions. You’ll spearhead net-new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high-impact campaigns.

Key Responsibilities

• Strategic Campaign Enablement:
  • Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
  • Lead segmentation, automation, and personalization strategies aligned with business objectives.
• Data Management & Audience Strategy:
  • Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
  • Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale.
• Compliance & Deliverability Leadership:
  • Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
  • Implement data hygiene practices and monitor sender reputation using tools like Validity.
• Cross-Functional Collaboration:
  • Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
  • Enable cross-channel testing strategies that drive insights and optimize campaign performance.
• Technology Adoption & Team Enablement:
  • Lead the adoption of new features and technologies across the email/SMS marketing stack.
  • Provide guidance and input to technical team responsible for operationalizing new technologies.
• Roadmap Development:
  • Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities.
  • Assist with defining and measuring the operational success metrics for the delivery of new technologies.

Qualifications

• Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
• Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
• Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
• Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
• Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
• Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
• Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.

Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development
• And more