TechnologyAdvice

TechnologyAdvice is a full-service B2B media company that delivers marketing and data for 600+ technology companies.

Email Marketing Manager

Email Marketing ManagerEmail Marketing ManagerFull TimeRemoteTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

5 days ago

Salary

$75K - $85K / year

4 yrs expEnglish

Job Description

• Own and optimize subscriber acquisition, engagement, and retention strategies to grow and strengthen our newsletter audiences. • Define and monitor key performance indicators across the email funnel, identifying trends and driving continuous improvement. • Lead the planning and execution of lifecycle email campaigns, including onboarding, engagement, reactivation, and win-back programs. • Develop and refine segmentation strategies, behavioral targeting, and A/B testing frameworks to improve campaign performance. • Ensure all email campaigns align with brand voice, editorial standards, and design quality across our media brands. • Partner with editorial teams to create integrated, omnichannel campaigns informed by email engagement data. • Work closely with AdOps teams to support newsletter sponsorship placements and performance tracking. • Analyze email performance data and develop actionable insights to improve growth, engagement, and monetization outcomes. • Present campaign performance, growth insights, and strategic recommendations to executives and key stakeholders. • Mentor and guide junior team members, providing structure, feedback, and performance direction.

Job Requirements

  • 4+ years of experience in email marketing, lifecycle marketing, or newsletter publishing, with demonstrated ownership of program performance.
  • 1+ year of experience managing or mentoring team members, including providing guidance, setting priorities, and supporting performance and professional development.
  • Proven experience developing and executing email growth strategies that drive subscriber acquisition, engagement, and retention.
  • Hands-on experience with marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
  • Strong expertise in email segmentation, automation workflows, behavioral targeting, and A/B testing.
  • Ability to analyze campaign performance and translate insights from analytics and reporting tools such as Google Analytics, Looker, or similar BI platforms into actionable optimization strategies.
  • Experience managing cross-functional initiatives with editorial, marketing, AdOps, or operations teams.
  • Strong writing and editing skills with the ability to craft high-performing email copy and calls-to-action that drive engagement and conversions.
  • Experience supporting newsletter monetization initiatives, including sponsorship integrations, advertising placements, or affiliate programs.
  • Familiarity with CRM integrations, customer data platforms (CDPs), or audience data tools used to inform targeting and segmentation strategies.
  • Comfortable presenting insights, strategies, and campaign results to executives and senior stakeholders, while also mentoring or guiding junior team members.

Benefits

  • Career Growth: Advance with mentorship programs, leadership academies, and opportunities to shape company culture and DEI initiatives.
  • Flex Fridays: Adjust your 40-hour week to enjoy a full or half day off on Fridays.
  • Remote-First Culture: Work from the comfort of your home.
  • Flexible PTO: Take the time you need, when you need it.
  • Health Coverage: Medical, dental, and vision plans for you and your family.
  • Insurance Protection: Life, AD&D, Short-Term, and Long-Term Disability coverage.
  • 401K with Match: Secure your future with our company-matched retirement savings.
  • Paid Parental Leave: Support for new parents during life’s special moments.
  • Wellness Perks: Access Headspace and enjoy monthly fitness reimbursements.
  • Pet Insurance: Care for your furry family members.
  • Speaker Series Bonus: Present in our monthly speaker series and earn a bonus.
  • Book Reimbursement: Get up to 12 books reimbursed per year to fuel your learning.
  • Bucket List Benefit: Celebrate milestones with annual contributions toward your dream adventures after 3 years.
  • In-Office Perks: Enjoy catered lunches for our in-office team.

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