• Own and manage the site-wide experimentation roadmap aligned to e-commerce and growth priorities. • Oversee full test lifecycle: ideation, prioritization, design, QA, launch, analysis, and rollout to support the e-commerce roadmap and business initiatives. • Partner with our testing agency (or execute directly within testing platform) to design, build, and QA experiments. • Identify funnel leakage and develop hypothesis-driven A/B tests to improve conversion performance. • Translate winning experiments into permanent feature requirements in partnership with Product. • Provide strategic input to ensure SEO/ AEO priorities align with business and product goals. • Partner cross-functionally to drive and implement SEO/ AEO recommendations (content, technical, and UX). • Own agency relationship, monitoring organic performance and reporting on growth opportunities + impact. • Manage and mentor E-commerce Marketing Manager (Site Merchandiser), fostering growth in capability, confidence, and accountability. • Elevate team performance by instilling operational rigor and launch excellence across the site.