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Role Description

Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices.

• Design, build, and optimize audience acquisition funnels using Omeda, including:
• Form creation and optimization
• Data capture, normalization, and enrichment
• Segmentation and audience activation
• Automated workflows and lifecycle marketing programs
• Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors.
• Create and present marketing proposals with limited guidance from senior leadership.
• Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates.
• Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models.
• Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management.
• Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks.
• Champion Arrow’s value proposition and brand across all audience touchpoints.

Job Complexity & Leadership:

• Manages professional employees, colleagues, and/or vendors within the function.
• Accountable for the performance and results of a team or core discipline area.
• Adapts departmental plans and priorities to address operational and resource challenges.
• Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed.
• Provides technical and strategic guidance to internal teams, vendors, and stakeholders.
• Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions.
• Defines operating standards and ensures consistent execution of essential procedures based on functional expertise.

Qualifications

• Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses.
• Demonstrated, hands-on mastery of Omeda CDP is critical, including:
• Segmentation and audience modeling
• Workflow and automation setup
• Form configuration and data collection strategies
• Audience activation across channels
• Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred.
• Strong hands-on experience with WordPress, including integration with marketing and data platforms.
• Solid understanding of:
• Lead scoring and lifecycle marketing
• Email marketing and marketing automation best practices
• Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar).
• Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams.
• Familiarity with ad platform integrations (Google, Meta, LinkedIn).
• Basic HTML/CSS skills for page, form, and template customization.
• Experience with paywalls, subscriptions, gated content, or registration-based access models.

Requirements

• Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term/Long-Term Disability Insurance
• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
• Paid Time Off (including sick, holiday, vacation, etc.)
• Tuition Reimbursement
• Growth Opportunities
• And more!