General Motors

General Motors (GM), founded in 1908 by William "Billy" Durant in Flint, Michigan, began with the Buick Motor Company and later acquired brands like Oldsmobile

Senior Content Designer, Language Systems, Human Interface Design

Content Marketing ManagerContent Marketing ManagerFull TimeRemoteCompany Site

Location

Michigan

Posted

6 days ago

Salary

$105.6K - $140.7K / year

Bachelor DegreeEnglish

Job Description

• Build and evolve governance models—including workflows, decision frameworks, review practices, and change‑management processes—that scale content quality across teams. • Evaluate, pilot, and operationalize AI‑enabled content tools like linting engines, terminology platforms, writing assistants, and evaluation tools to improve consistency and efficiency. • Establish criteria and assessment methods for tool selection, ensuring solutions align with HID workflows, design systems, and content quality goals. • Create clear, authoritative documentation—standards, playbooks, patterns, system guides, and reference materials—to support large-scale adoption. • Collaborate with the design system team to embed language foundations into components, patterns, and UI guidance. • Write and refine content directly in Figma to validate standards against real flows, wires, and UI constructs. • Partner with mobile, web, and vehicle content designers to ensure terminology and patterns remain aligned across connected journeys. • Lead working sessions, audits, and reviews to enforce governance practices and ensure consistency across teams and platforms. • Lead the HID studio in systems thinking, tool adoption, and decision-making related to language quality and governance. • Advocate for clarity, consistency, and system integrity across product and design partners.

Job Requirements

  • A portfolio demonstrating systems thinking, content design maturity, standards creation, and successful integration of technology and tools in content processes.
  • Strong technical proficiency in Figma, components, plugins, and variables.
  • Strong sense of ownership and ability to create structure in ambiguous environments.
  • Experience shaping governance models, playbooks, or tool strategies for content systems.
  • Deep understanding of human interface design principles and how language contributes to usability.
  • Strong UX writing instincts with a preference for precision, clarity, and minimalism.
  • High comfort level with technical concepts; ability to understand engineering and product terminology quickly.
  • Experience with content quality or AI-enabled tools (Ditto, Acrolinx, and Markup AI strongly preferred).
  • Expertise in information architecture, taxonomy, and structuring complex content systems.
  • Confident presenter skilled at driving alignment and influencing executive stakeholders.
  • Collaborative, kind teammate who contributes to a positive, supportive team culture.
  • Experience developing standards and governance documentation.

Benefits

  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts and more.

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