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Role Description

We’re looking for a freelance content marketing specialist to support the content engines and strategic initiatives we set up for our clients.

You’ll be tasked with:

• Reviewing content briefs and drafts at a strategic level, ensuring content aligns with the channels they’re built for.
• Analyzing content refresh projects.
• Conducting deep domain research and SME interviews.
• Utilizing AI across the entire organic growth journey.

You’ll be using the systems we’ve built over a period of years, and are encouraged to bring your own workflows and skills to the table.

What you’ll be doing:

• Collaborating with strategists and editors:
  • Develop an understanding of our client’s audience, product, and goals.
  • Conducting research and topic ideation to fuel content strategies.
• Conducting deep industry research:
  • Running audience research and trend analysis to get a macro overview of our client’s market.
  • You’ll become a “pseudo-SME” in a variety of industries and products.
• Building and optimizing content engineering and AI workflows:
  • Work with AI workflows and platforms like Claude Code and AirOps.
  • We take a consistent, iterative approach to process development and encourage you to contribute.
• Creating and reviewing drafts and briefs:
  • Conduct a competitive analysis and develop unique angles.
  • Create in-depth outlines to build narrative structures.
  • Review and offer feedback on drafts.
• SME interviews and collaboration:
  • Interview subject matter experts for various topics.
  • Collaborate with influencers to fuel original content and distribution efforts.
• Content audits and analysis:
  • Analyze the performance of client content portfolios.
  • Make decisions and recommendations on content improvements.

Qualifications

• Ability to think strategically and take initiative.
• Consider themselves “T-shaped” content marketers.
• Strong organizational and communication skills.
• Bullish on AI and adept at integrating them into workflows.
• Open to detailed feedback that helps them improve.
• Think in systems and processes.
• Experience working with B2B and SaaS brands.
• Eager to develop their content, SEO, and marketing skills.

Benefits

• Learn about content marketing and organic growth.
• Work with cool companies in interesting industries.
• Collaborate with top content marketing talent.
• Long-term and reliable retainer.
• Freelance rate starts between $55 - $65 per hour.