We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Director of Innovation and Product Marketing
Location
United States
Posted
6 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
As the Director of Innovation and Product Marketing, you will shape the vision and strategy for new and existing products, driving growth through innovative offerings and differentiated positioning. You will lead cross-functional teams to bring products from concept to commercialization, leveraging customer insights, market trends, and competitive intelligence to inform decisions. This role balances strategic thinking with hands-on execution, ensuring alignment between product development, brand, commercial, and operational teams. You will define value propositions, manage product roadmaps, and oversee successful launches that maximize adoption and ROI. The position offers the opportunity to influence long-term product strategy while mentoring and inspiring high-performing teams.
- Develop and execute the innovation and renovation strategy, including ideation, concept validation, and portfolio optimization.
- Lead product lifecycle management from concept through launch, ensuring alignment with business goals and profitability targets.
- Drive product positioning, messaging, and value proposition development to differentiate offerings in the market.
- Collaborate with cross-functional teams, including R&D, Brand, Commercial, and Operations, to ensure seamless execution of product strategy.
- Own the development of business cases, ROI analyses, and product briefs to support decision-making.
- Lead research initiatives, including voice of customer studies and prototyping, to validate product concepts.
- Mentor and manage project teams, fostering a high-performance, collaborative culture.
- Cultivate relationships with external partners to drive strategic product initiatives.
Qualifications
- 8–10+ years of experience in product marketing, innovation, or brand management within CPG, food, or nutrition; experience in infant, toddler, or maternal health is a plus.
- 3+ years of experience leading cross-functional teams and direct reports.
- Proven track record of taking products from concept to commercialization using structured innovation processes.
- Strong expertise in product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS).
- Ability to create and present compelling ROI analyses and financial models to leadership.
- Familiarity with regulatory requirements for food or infant nutrition products (FDA labeling, claims compliance) is a plus.
- Proficiency in data visualization and executive-level storytelling tools.
- Experience managing co-manufacturing relationships and understanding operational and supply chain considerations.
- Exceptional leadership, strategic thinking, and collaboration skills, with the ability to influence executives and teams.
Benefits
- 💰 Competitive base salary: $180,000–$220,000 USD.
- 📈 Stock options for long-term growth participation.
- 🏥 Comprehensive medical, dental, and vision coverage, with options for dependents.
- 🏠 Remote work flexibility within the US.
- 🌴 Flexible Time Off policy, including summer Fridays and half-days during select periods.
- 🎉 16 paid company holidays, plus end-of-year shutdown.
- 👶 Up to 16 weeks paid parental leave, with optional extended unpaid leave.
- 🍼 One-year subscription to company products for personal use.
- 💻 $75 monthly internet stipend and co-working space reimbursement.
Company Description
Job Requirements
- 8–10+ years of experience in product marketing, innovation, or brand management within CPG, food, or nutrition; experience in infant, toddler, or maternal health is a plus.
- 3+ years of experience leading cross-functional teams and direct reports.
- Proven track record of taking products from concept to commercialization using structured innovation processes.
- Strong expertise in product positioning frameworks, competitive analysis, and category management tools (e.g., IRI/Circana, Nielsen, SPINS).
- Ability to create and present compelling ROI analyses and financial models to leadership.
- Familiarity with regulatory requirements for food or infant nutrition products (FDA labeling, claims compliance) is a plus.
- Proficiency in data visualization and executive-level storytelling tools.
- Experience managing co-manufacturing relationships and understanding operational and supply chain considerations.
- Exceptional leadership, strategic thinking, and collaboration skills, with the ability to influence executives and teams.
Benefits
- 💰 Competitive base salary: $180,000–$220,000 USD.
- 📈 Stock options for long-term growth participation.
- 🏥 Comprehensive medical, dental, and vision coverage, with options for dependents.
- 🏠 Remote work flexibility within the US.
- 🌴 Flexible Time Off policy, including summer Fridays and half-days during select periods.
- 🎉 16 paid company holidays, plus end-of-year shutdown.
- 👶 Up to 16 weeks paid parental leave, with optional extended unpaid leave.
- 🍼 One-year subscription to company products for personal use.
- 💻 $75 monthly internet stipend and co-working space reimbursement.
Related Guides
Related Categories
Related Job Pages
More Product Marketing Jobs
Marketing Solutions Senior Manager
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Solution Marketing. In this strategic role, you will lead the development and execution of go-to-market strategies for an innovative AI solution, driving customer e...
Staff Product Marketing Manager
JobgetherWe use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
This role offers the opportunity to shape and communicate the narrative behind a sophisticated technology platform that combines hardware, software, data, and AI capabilities. The Staff Product Marketing Manager will act as a strategic storyteller, translating complex technical c...
The Director of Product will develop and drive product strategy for consumer and corporate businesses, translating this strategy into an achievable roadmap and leading the quarterly OKR planning process for squads. This role involves serving as a key member of the Leadership Team to shape company strategy and ensuring product solutions deliver intuitive, high-quality user experiences.
HEOR Marketing Senior Manager
GE HEALTHCAREGE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
The manager is responsible for shaping and communicating the clinical and economic value of healthcare solutions by owning the HEOR and RWE strategy across the product lifecycle. This involves developing evidence generation plans, translating complex data into field-ready assets like dossiers and models, and training commercial teams on value communication.
