• Develop and execute inside sales strategies that drive new business acquisition and customer retention • Develop and drive actionable sales plans, targets, and KPIs • Lead, mentor, and develop inside sales managers and representatives to achieve consistent performance excellence • Establish a high-performance sales culture focused on accountability, coaching, and results • Consistent partnership and communication with Marketing to optimize lead quality, conversion rates, and campaign effectiveness • Continuously improve sales scripts, processes, and tools to increase new business close rates and renewal rates • Lead renewal and retention sales efforts to maximize customer lifetime value and reduce churn • Analyze churn drivers and collaborate across the business to improve retention outcomes, improve renewal rates and drive down customer cancel rates • Consistently monitor KPIs, dashboards, and forecasting to track sales and retention performance and effectiveness • Ensure accurate CRM usage, pipeline hygiene, and reporting discipline • Drive continuous improvement through data-driven insights and performance analysis • Support executive leadership with insights on trends, risks, and growth opportunities