• Own demand and lifecycle performance analytics end-to-end, including funnel efficiency before Sales engagement, lead quality, conversion paths, and downstream revenue impact • Design, maintain, and evolve attribution and performance frameworks that move beyond high-level channel reporting to reflect multi-touch journeys across campaigns, programs, and sequences • Serve as a strategic analytics partner to Marketing and Growth leadership, translating data into recommendations that inform budget allocation, experimentation, and GTM prioritization • Develop and own leadership-ready dashboards and analyses that connect marketing activity to pipeline quality, revenue outcomes, and post-sale engagement • Surface clear, opinionated insights — and drive the business toward confident decision-making based on data • Partner closely with GrowthOps, Sales Comp & GTM Systems to ensure Marketing analytics are grounded in shared definitions and aligned end-to-end metrics • Build and maintain scalable data models in Snowflake and dbt, balancing analytical flexibility with governance, consistency, and reusability • Establish reporting standards and documentation that enable self-service analytics while preserving a trusted source of truth across GTM • Model strong analytical judgment and data storytelling, helping elevate how insights are consumed and acted upon across the organization