• Build and execute vertical campaigns in partnership with vertical PMMs and the broader vertical team—turning vertical insights, messaging, and priorities into integrated demand programs • Plan and run account-based marketing (ABM) plays for target accounts, including personalization, multi-channel orchestration, and tight alignment with Sales follow-up • Engage senior FSI decision-makers in top accounts through high-touch, white-glove events and executive programs tailored to Data Science and IT leaders, strengthening Domino’s credibility and influence in the market • Partner with Demand Gen channel owners (email, digital, web, paid social) and Marketing Ops/systems to activate campaigns, improve targeting, optimize conversion, and scale what works • Serve as a trusted partner to GTM stakeholders (Sales, RevOps, Customer Success, Professional Services) to align on account selection, goals, follow-up motions, and measurement tied to pipeline and revenue outcomes • Own Domino’s presence at vertical industry events (first- and third-party, as applicable), including program strategy, audience targeting, pre-/at-/post-event activation, and pipeline attribution • Own measurement and reporting against quarterly goals for qualified pipeline and revenue impact, continuously iterating based on performance insights. Manage budgets and vendors with strong operational rigor and ROI focus