• Serve as the principal financial advisor to the Markets executive team, converting financial insights into actionable commercial strategies. • Influence pricing, promotional strategy and margin optimization through rigorous analysis and market intelligence. • Assess business model innovation, new market entry, and partnership opportunities; lead financial modeling, scenario planning, and risk evaluation. • Oversee long-range planning, annual budgeting, and rolling forecasts for Markets, ensuring alignment with Fanatics’ broader strategic objectives. • Build transparency into revenue drivers, customer behavior, unit economics, and profitability across products, channels, and regions. • Establish best-in-class financial processes that support rapid commercial execution while maintaining a strong control environment. • Cultivate deep, trust-based relationships across operational and commercial functions, contributing proactively to strategic discussions. • Translate complex financial data into clear, compelling insights for non-finance stakeholders. • Drive accountability by evaluating performance against plan, identifying improvement levers, and jointly developing corrective action plans. • Act as a connective partner between Markets leadership and central finance teams, including Accounting, FP&A, Treasury, Tax, and Data & Analytics.