• Develop and execute a comprehensive brand strategy that aligns with New Relic’s vision and goals. • Lead and manage a team of brand marketing professionals to drive the brand's messaging, positioning, and creative direction, setting the bar for creative excellence and ensuring the quality of final work. • Collaborate with product, design, and sales teams to ensure consistent brand messaging and visual identity across all touchpoints, translating technical concepts into accessible narratives. • Conduct market research and analyze consumer behavior and trends to inform brand strategy and campaigns. • Utilize data and insights to measure and optimize the effectiveness of brand marketing initiatives. • Vision, evangelize, and bring to life a new era of experiences for our portfolio of events, from our consumer-facing first-party and third-party events, to internal events like company kickoffs, sales kickoffs, and President’s Club. • Serve as a trusted partner to our field marketing team, working hand-in-hand to reimagine and elevate the experiences we deliver. • Manage and inspire a team of creatives and agency partners to execute world-class events that surprise and delight our customers, employees, and community members. • Dream up innovative ways to bring our industry-leading solutions and inspiring customer stories to life in impactful and immersive ways across all touchpoints—keynotes, venue signage, expo floors, and more. • Define an overarching creative strategy for events, determining what we want attendees to think and feel, and setting the tone for our communications. • Manage high-complexity productions end-to-end, including run-of-show, vendor management, and cross-functional coordination. • Lead creative strategy by identifying and articulating the "why" behind effective creative work, balancing business goals with brand integrity. • Continuously optimize and expand creative through various touchpoints to build awareness, engagement, and preference for New Relic, effectively translating technical concepts into engaging visuals and experiences. • Sound judgment and decisiveness in making sound creative calls, embracing diverse perspectives while driving for increased velocity of quality creative output. • Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability. • Build and maintain relationships with key stakeholders, spanning all levels of the company and across departments.