• Define and drive the DTC product vision across loyalty, rewards, referrals, VIP, and community activation. • Own the end-to-end product roadmap, from ideation through launch, optimization and ongoing maintenance. • Translate strategic goals into clear product requirements, roadmaps, and measurable outcomes. • Partner with studios, engineering, payment solutions, data, and UI/UX to ship features that improve DTC engagement, retention, and revenue. • Develop player progression and value frameworks that reward long-term engagement across our direct channels. • Lead cross-team alignment around launches, KPIs, and integration requirements for DTC-enabled features. • Identify opportunities for future expansion, including cross-portfolio loyalty, shared wallet, and unified player identity systems. • Ensure smooth integration with payment solutions and develop complementary features that enhance the overall DTC checkout and value experience. • Provide stakeholders with insights into product performance, player behavior, and market opportunities.