As Sr. Director, Advertiser Sales (Direct to Brand), you will be responsible for driving net-new advertiser and demand partner revenue across key consumer categories including financial services, subscription commerce, lifestyle, retail, and insurance in North America. You will own the full sales lifecycle from market mapping, prospecting, and deal strategy through activation, scaling, and long-term revenue growth. This role is focused on building and expanding direct relationships with performance marketing leaders, acquisition teams, and growth executives across high-LTV consumer brands, while partnering cross-functionally with Advertiser Success, Product, and Demand Operations to maximize advertiser performance and lifetime value. The ideal candidate is a highly commercial, data-driven seller who thrives in performance marketing environments and understands the intersection of customer acquisition economics, subscription monetization, and consumer growth. Success requires strong executive presence, deep performance media expertise, and the ability to translate complex product capabilities into measurable revenue outcomes.

What You'll Do

• Own revenue growth across consumer vertical demand accounts, including net-new acquisition and expansion of existing advertisers.
• Build and manage a high-quality pipeline of financial services, subscription, lifestyle, and retail brands with significant performance media budgets.
• Develop and execute a strategic territory and account plan focused on long-term demand growth and wallet share expansion.
• Create and deliver forecast accuracy and revenue predictability aligned to quarterly and annual targets.
• Partner with internal Demand Strategy, Product, and AS teams to optimize advertiser performance and scale spend.
• Translate customer acquisition and retention goals into tailored demand solutions that drive measurable CPA, LTV, and ROAS outcomes.
• Build senior-level relationships across Growth, Performance Marketing, Brand, and Executive leadership within target organizations.
• Lead complex commercial negotiations including pricing models, testing frameworks, and performance guarantees where appropriate.
• Identify emerging market trends across post-transaction commerce, performance media, and consumer monetization to inform GTM strategy.
• Develop compelling business cases that drive adoption, budget reallocation, and long-term demand commitment.
• Establish clear success metrics and continuously optimize toward performance and revenue scale.