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Role Description

The Growth Marketing Specialist drives revenue growth by generating qualified leads and supporting broader marketing initiatives. This role splits focus equally between prospecting activities and marketing execution to build pipeline and strengthen Alpine's market presence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field, or equivalent experience
• 3-5 years of experience in lead generation, business development, or B2B marketing
• Demonstrated experience executing outbound prospecting campaigns and managing marketing initiatives
• Proven track record of meeting or exceeding lead generation or sales targets
• Experience with CRM systems and marketing automation platforms

Requirements

• Responsible for identifying and qualifying prospective clients through targeted outreach, distinguishing between marketing-qualified and sales-ready opportunities
• Responsible for building rapport with prospects by educating them on solutions, addressing questions and objections, and guiding them through early-stage buying conversations
• Collaborate with internal teams to develop and execute outreach campaigns based on strategic analysis of target industries, companies, and buyer personas
• Accountable for maintaining accurate prospect records and pipeline activity in CRM (NetSuite/HubSpot) to ensure visibility and data integrity
• Accountable for consistently meeting or exceeding quarterly and annual lead generation targets through disciplined activity management and persistent follow-through
• Responsible for tracking, analyzing, and reporting on lead generation performance metrics, providing insights and recommendations to optimize campaign effectiveness and improve conversion rates
• Responsible for executing integrated marketing campaigns and initiatives that enhance brand visibility, support sales enablement, and drive engagement across digital channels and content platforms
• Accountable for planning and managing internal and external events including webinars, trade shows, client gatherings, and employee engagement activities that strengthen relationships and generate business opportunities
• Collaborate with cross-functional teams to develop marketing materials, analyze campaign performance, and optimize strategies based on market trends and stakeholder feedback

Benefits

• Excellent communication skills (written and verbal) with internal and external stakeholders
• Proficiency with CRM platforms and marketing automation tools with strong analytical and data management capabilities
• Excellent critical, strategic, analytical thinking, and problem resolution skills
• Excellent relationship-building and sales skills
• Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while maintaining focus on goals
• Excellent time management and organizational skills with attention to detail and the ability to prioritize and meet deadlines
• Ability to lead, manage, and work effectively in a virtual environment
• Ability to work well in and across diverse and multi-disciplinary teams
• Travel up to 30%

Preferred Education and Experience

• Experience in the education technology, IT certification, or SaaS industry
• Familiarity with HubSpot, NetSuite, or similar CRM/marketing automation tools
• Event planning and coordination experience
• Account-based marketing (ABM) or demand generation experience
• Experience working in a fully remote environment

Worker Type

Regular

Number of Openings Available

1

If this sounds like your kind of workplace, we'd love to hear from you!