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Role Description

The Head of Marketing will build and lead the organization's marketing strategy at the Student Basic Needs Coalition (SBNC). This role will:

• Design and execute a marketing strategy that increases the number of students completing benefits screeners and accessing public benefits through SBNC's tools.
• Expand adoption of Navvy among colleges and partner organizations.
• Establish SBNC as a leading national voice on student basic needs and public benefits access.

This position reports to the Executive Director and works closely with SBNC's product, research, and program teams.

Core Responsibilities

• Marketing Strategy and Growth
  • Build SBNC's marketing strategy from the ground up.
  • Identify priority audiences and messaging strategies across students, campus administrators, funders, and policymakers.
  • Build marketing systems that can scale as SBNC grows, including campaign planning, analytics, and content pipelines.
  • Collaborate with product and research teams to align marketing efforts with Navvy's growth and program expansion.
  • Develop measurable goals for marketing performance and track results over time.
• SEO, AEO, and Website Strategy
  • Build and execute SEO and Answer Engine Optimization (AEO) strategies across SBNC's websites.
  • Maintain and improve performance for sites such as CollegeSNAPProject.org, CollegeMedicaid.org, and StudentSNAPStories.org.
  • Use analytics and search insights to increase the number of students completing the benefits screener through these sites.
  • Manage website content updates related to research findings, program launches, and student resources.
  • Lead a rewrite of SBNC's main website to reflect the organization's evolving strategy and technology work.
• Email, Social, and Campaign Marketing
  • Create and manage email campaigns for multiple audiences, including campus partners and students.
  • Develop campaigns that support student follow-through on benefit applications and program engagement.
  • Create social media content, particularly LinkedIn, to amplify SBNC's work and research insights.
  • Support the Executive Director's public presence through content development and strategic messaging.
  • Use engagement data to refine messaging and campaign performance.
• Thought Leadership and Public Narrative
  • Translate research findings, product insights, and student experiences into compelling public narratives.
  • Support the development of op-eds, media commentary, and thought leadership content.
  • Identify opportunities to contribute to conversations across higher education, technology, and public policy sectors.
  • Amplify student experiences navigating public benefits systems.
• Marketing Analytics and Performance Measurement
  • Define key performance metrics across SBNC's marketing funnel, from search traffic to benefits screener completion and program engagement.
  • Work with SBNC's Operations Manager and Data & Evaluation team to build dashboards that track marketing performance across channels.
  • Use analytics to identify high-performing content, campaigns, and search strategies.
  • Run experiments to improve conversion rates across websites, email campaigns, and student engagement tools.
  • Use data to inform messaging, campaign strategy, and channel prioritization.

Qualifications

• 10+ years of experience in marketing, communications, journalism, or a related field.
• Demonstrated experience building marketing strategies from scratch and executing them.
• Proven experience developing SEO and Answer Engine Optimization (AEO) strategies.
• Experience creating email and social media campaigns for multiple audiences.
• Exceptional writing skills and the ability to translate complex topics into content that drives engagement and action.
• Experience translating complex topics—particularly in higher education, technology, or public policy—into accessible messaging.
• Experience using analytics tools (Google Analytics, Search Console, marketing dashboards, or similar) to track campaign performance and inform strategy.
• Comfort working in a fast-paced startup environment where the marketing function is being built from the ground up.

Benefits

• Flexible paid time off (PTO).
• 5 weeks of company closures.
• One week company-wide closure in March.
• One week company-wide closure in July.
• One week company-wide closure in November.
• Two weeks company-wide closure in December.
• Additional holidays.
• 401(k) retirement plan.
• Dependent Care Flexible Spending Account (DCFSA).
• United Healthcare health insurance with 100% employee coverage.
• Fully remote and flexible work environment.