• Own the website as a growth engine and lead organic acquisition. • Be accountable for technical SEO, on-page optimization, programmatic SEO, conversion rate optimization, and content prioritization. • Operate as the marketing owner for web and organic growth, partnering across teams to align keyword targets, messaging, landing pages, and conversion paths. • Build and optimize high-impact landing pages and key journeys across self-serve and sales-assisted conversion paths. • Run a CRO iteration cadence: identify friction, prioritize tests/changes, ship updates, and report impact. • Own SEO performance end-to-end: site architecture, crawl/index health, internal linking, on-page optimization, and off-page levers. • Conduct regular audits and implement improvements across the website and content system. • Partner with the Content Marketing team to scale successful themes into higher-quality, full-funnel content.