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Role Description

We’re on the hunt for a Product Marketing Manager to elevate our brand, product, and customer experiences to new heights. In this leadership role, you’ll own the strategy, process, and performance of our product marketing division—driving operational efficiency, team collaboration, and creative excellence. You’ll work cross-functionally with product, customer success, and sales to align go-to-market strategies, streamline execution, and bring meaningful innovation to how our products connect with the world. This is both a strategic and operational leadership role — one that combines high-level vision with hands-on management to ensure every launch, message, and campaign runs smoothly.

• Go-to-Market Strategy: Develop and manage scalable go-to-market frameworks for product launches and feature updates, ensuring cross-functional alignment, accountability, and measurable results.
• Process Optimization: Establish and refine repeatable processes and playbooks for launches, campaigns, and reporting to increase operational efficiency and cross-team collaboration.
• Positioning & Messaging: Craft clear, compelling messaging and positioning frameworks that communicate the unique value of our products and resonate with target audiences.
• Operational Leadership: Build structure within the product marketing function—defining workflows, timelines, and communication systems that ensure smooth execution from strategy to delivery.
• Customer Enablement: Partner with the customer team to develop high-impact collateral, including case studies, FAQs, decks, and training materials that drive product adoption and engagement.
• Customer Advocacy: Create and manage programs that strengthen customer relationships, collect testimonials, and capture insights to inform both marketing and product development.
• Content Creation: Oversee the development of creative assets and campaigns that elevate the brand, inspire loyalty, and deliver memorable “magic moments” for customers.
• Performance Tracking: Define KPIs, build dashboards, and lead post-mortem reviews to measure the success of marketing initiatives and drive continuous improvement.
• Market Intelligence: Lead research efforts to understand customer needs, market trends, and competitive dynamics, turning insights into actionable strategies.
• Leadership & Mentorship: Lead and mentor the product marketing team, fostering a culture of collaboration, accountability, and innovation. Guide team members through professional development and performance growth.
• Cross-Functional Alignment: Partner with product, sales, customer success, and design leadership to ensure cohesive communication, unified objectives, and efficient workflows.
• Continuous Learning: Stay up to date on product marketing, operational, and industry trends, sharing insights and resources to strengthen team capabilities.
• Event & Industry Presence: Occasionally travel to conferences and events to represent Eventeny and support company growth initiatives.

Qualifications

• 3+ years in product marketing, preferably in SaaS, tech, e-commerce, or events.
• Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required).
• Proven success in leading go-to-market initiatives, building scalable processes, and influencing revenue growth.
• Experience managing and mentoring team members and collaborating cross-functionally with product, marketing, customer success, and sales.
• U.S. work authorization is required. This role is not available for sponsorship.

Requirements

• Has a strong foundational understanding of SEO at scale.
• Proficient in tools such as Adobe CC, Figma, Google Analytics, Google Search Console, and HubSpot.
• Strong strategic thinking with the ability to translate complex ideas into clear, actionable plans.
• Strong leadership skills with a collaborative and inspiring approach, including the ability to mentor and grow team members.
• Exceptional communication and storytelling skills, with a knack for crafting persuasive narratives.
• Exceptional project management abilities, ensuring timely delivery of initiatives, effective resource allocation, and cross-functional coordination.
• Analytical mindset with experience measuring ROI and campaign effectiveness.
• Creative problem-solving skills and the ability to thrive in a fast-paced start-up environment.
• Possesses a growth mindset & is hypothesis-driven.
• Genuinely interested in the event industry and new technologies.
• Passion for Eventeny’s mission and the impact we can have on the world!
• To be considered for this position, you must include your portfolio, website, or other samples of work demonstrating end-to-end product marketing experience.

Benefits

• Flexible schedule – work around your life and your needs; we don’t count your hours.
• Unlimited Paid Time Off – yes, really!*
• Fully remote.
• Comprehensive health insurance.*
• Vision and dental insurance.*
• Group life Insurance.*
• Quarterly employee bonuses.*
• 401K retirement plan.*
• Yearly company retreat.*
• Potential for customer event access.
• Company provided laptop and general office supplies.