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Role Description

The Senior Product Marketing Manager shapes how Drips products are brought to market and value is sold to customers. This role guides product marketing end-to-end, including:

• Positioning and messaging
• Sales enablement
• Customer storytelling
• Go-to-market execution

Operating within a small, high-impact team, this role balances cross-functional leadership with hands-on execution. The Senior Product Marketing Manager is responsible for product and use-case go-to-market strategy and delivering the programs, materials, and insights that drive adoption, pipeline, and expansion. This role serves as a key partner to Product, Sales, Marketing, and Customer Success, and as a voice in cross-functional planning. Deep expertise in healthcare payer organizations, particularly Medicare and Medicaid health plans, is essential to ensure messaging, positioning, and go-to-market strategies resonate with the realities of the payer market.

What Success Looks Like

• Sales teams are confident, prepared, and aligned on product value and differentiation
• Product messaging is clear, consistent, and compelling across all channels
• Customer stories and proof are actively used in sales and marketing motions
• Go-to-market launches are well-coordinated, timely, and effective
• Product marketing is seen as a strategic partner across the organization

Core Responsibilities

• Go-to-Market Strategy & Execution:
  • Own cross-functional go-to-market planning across products and use cases, ensuring launches are well-orchestrated internally and drive adoption, engagement, and growth
  • Lead product launches and major releases from strategy through execution, including timelines, messaging, and enablement
  • Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in value with an outside-in lens.
• Product Positioning & Messaging:
  • Define and maintain clear product positioning, messaging, and value propositions aligned to market needs, competitive dynamics, and business objectives
  • Translate product capabilities into compelling narratives for multiple personas and segments
  • Act as a partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning.
• Sales Enablement:
  • Develop the value story and create sales enablement content, including pitch decks, one-pagers, battlecards, objection handling, and training materials
  • Own ongoing enablement programs to ensure teams are confident in product value and differentiation
  • Continuously incorporate feedback from the field to improve messaging, tools, and training effectiveness
• Customer Insight & Storytelling:
  • Provide strategic input and leadership on customer research, persona development, and win/loss analysis
  • Translate customer insights into actionable go-to-market improvements, messaging refinements, and enablement updates
  • Develop and maintain customer stories, case studies, and proof points that demonstrate product value and outcomes
• Market & Performance Intelligence:
  • Own competitive research and analysis, maintaining battlecards and differentiation frameworks
  • Use data and insights to influence prioritization, guide decisions, and continuously improve go-to-market impact
• Cross-Functional Leadership:
  • Partner closely with stakeholders across Product, Sales, Marketing, and Customer Success to align priorities, unblock challenges, and scale high-impact programs
  • Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy